We all know the value of face to face selling at exhibitions so these tips might help you make that exhibition budget go a little bit further.
Trade Association Discounts
Most major exhibitions are linked to a particular trade association or publication. Find out if there is an associated discount scheme with the organiser before you book your space. If your trade association hasn’t got an agreed discount structure in place, lobby them to negotiate on your behalf.
Exhibition stand hire
An obvious way of reducing your spend is to hire your exhibition stand and equipment.
For more information on custom built exhibition stand hire and simple self build modular exhibition equipment see the link below.
Find a contractor who is already building at your show
If you can find a contractor who is already building at your show it may be possible to get reduced delivery and labour rates. If they are already going to your show ask them for a discounted rate.
The Access Displays Ltd website features a list of exhibitions we will be building at. The list can be found on the following page:
Electrics
Show electrics are expensive so get your ESSA accredited exhibition stand contractor to work out what you need and get them to book them on your behalf. ESSA contractors are experts so they may be able to find ways of saving you money when booking multiple electrical sockets and other services. However you decide to book your electrics make sure you book them on time so you don’t get penalised by a surcharge!
Flooring and platforms
Try and get your stand designed so that you don’t need an expensive platform. Most venues in the UK have electrical service ducts under the floor so you should be able to get power to stand alone displays without a platform with careful planning. In the USA the power comes from the ceiling which is why they don’t generally use platforms.
Carpets and tiles
If you are building your exhibition stand directly to the hall floor i.e. no platform or raised floor, consider using carpet or carpet tiles laid by the contractors who are doing the gangways.
If you do want to use carpet, “cord” is much cheaper than “velour” and vinyl surfaces are cheaper than laminates.
What stand space?
Space only exhibition plots are generally cheaper than shell schemes but you will have the responsibility for supplying any adjoining walls. Speak to your ESSA contractor or the organiser if you are not sure which the cheapest option is.
Graphics
Get your graphic designer to design the graphics so that each panel can be used independently at other events or in your premises between shows. You might want to consider using vinyl lettering as a cheaper way of producing solid colour logo’s or bullet points on your stand.
Fabric graphics or direct to substrate are extremely lightweight, easy to store and transport and are a cost effective way of adding additional dimension to your stand without the need of expensive walling.
The video below shows a stand with simple yet effective use of vinyl logos and the use of fabric graphics as part of the stand structure.
Investing for the long-term
Sometimes it’s worth investing for the long-term. The example below was specifically design with that in mind. After the initial capital outlay this design was so successful it became a regular feature at both the London and Southampton boat shows. Modular in construction and “set painted” it only needed minimal repair work so the client enjoyed just paying for the “installation and refurbishment” charge for the next ten years!
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| Custom built exhibition stand |
Clearance Items
We have hundreds of exhibition and display items ranging from literature displays to complete exhibition stands on our clearance page at knock down prices. These products have either been discontinued, used on previous hire projects or are cancelled orders. You can even add your own unwanted display items and turn them into cash!
If you can’t find what you are looking for let us know so that we can add them to our wish list.
Pre-loved custom displays
Most ESSA exhibition stand contractors will have a whole range of existing exhibition equipment in storage that has been previously used on other stands in the past.
The may include reception desks, bar counters, product plinths and other stand alone features. With a little imagination (and negotiation) you might find that this is a more cost effective alternative to having something manufactured from scratch!
ESSA promote excellence throughout the UK and global exhibition supply chains, benefiting exhibitors, venue owners and organisers.
More information on ESSA can be found here:
Please note that all venues and exhibition organisers and contractors have their own rules and regulations so you should always check with them first before carrying out any of our suggestions.
I hope you found this information useful
Happy exhibiting
C.E.O.
Access Displays Ltd
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